The first oblong Jaffa Cake event went down a storm at the Trafford Centre, as our intrepid oblongeers introduced the snack to the eager public.
Queues of people waited by the stand as free Messinos were handed out along with a money-off voucher for future oblong Jaffa Cake purchases.
Along with the oblongeers, there was a large oblong Jaffa Cake that greeted and entertained the public with some special dance moves.
During the event, people were encouraged to participate in a taste test comparing the Messinos with the regular round Jaffa Cakes. The results confirmed what we knew already, with 80 per cent preferring the taste of the oblong Jaffa Cakes.
The event was hailed a success, as people experienced first-hand why the oblong Jaffa Cakes are being constantly talked about and why the future is turning oblong.
To the next event at the Centre: MK, which promises to be just as, if not more, successful.