Tomorrow the oblong Jaffa Cake tour begins at the Trafford Centre, before moving onto the Centre: MK and Bluewater for the following two weekends.
As part of the oblong Jaffa Cake tour the general public will be able to sample the taste sensation that is the Bahlsen Messino, otherwise known as the oblong Jaffa Cake, as well as doing a taste test against the round Jaffas.
At these sampling events participants will be able to see for themselves why there has been so much media coverage and hype around the oblong Jaffa Cake, and why it’s emerging as the strongest competitor to the round Jaffas in recent years.
Much of the debate in recent weeks has centred on shape, but the sampling and taste tests will help the public realise that an oblong Jaffa Cake does lead to better taste and that the future is indeed oblong!
Watch this space for pictures and reports!