Following a massive effort from our intrepid oblongeers, Bahlsen Messinos, otherwise known as the oblong Jaffa Cakes, achieved massive success at the Trafford Centre, thecentre:mk and Bluewater.
The shopping centre sampling activity lasted for three consecutive weekends and brought with it some truly remarkable results, which could change the shape of the Jaffa Cake world!
The results of the ultimate taste-off over the past three weekends between the Bahlsen Messino and the regular round Jaffa Cake revealed that 90 per cent of participants preferred the oblong Jaffa Cake. They commented on its more sophisticated taste and the oblong shape that allows the jam to be spread edge-to-edge.
During the sampling 30,000 Messinos and 12,500 discount vouchers were given to the public. With many using these vouchers to make future purchases after being bowled over by the taste of the oblong Jaffa Cakes.
These results prove the Bahlsen Messino is superior in taste and will go a long way to proving that the future of the Jaffa Cake is oblong!